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Track · Analyse · Improve

How to use ChatGPT, Gemini, Claude, Perplexity and Grok to grow your brand.

Track, analyse and improve brand performance on AI search platforms through key metrics like visibility, position and sentiment.

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Fernvale Skincare

Sample data
Visibility
42%

of answers name you

Position
2.3

average place when named

Sentiment
71

tone, out of 100

Visibility · Position · Sentiment

Who AI names

Sample data
  1. Rival A55%
  2. Fernvale SkincareYou42%
  3. Rival B31%
  4. Rival C18%
Sample · how often AI names each brand
Track, analyse and improve brand performance on AI search platforms through key metrics like visibility, position and sentiment.
A sample dashboard for a made-up brand: a menu on the left, how often AI names the brand over time next to three competitors, a table of those competitors, and the websites AI cites.

Sample data: a made-up brand and made-up numbers.

How it works

From question to fix, in four steps.

01 / 04

Step 01 · Ask what buyers ask

Start with the questions your buyers type.

What buyers ask

“What are the best vegan skincare brands for sensitive skin?”

Questions to ask

Sample data

  • What are the best vegan skincare brands for sensitive skin?

    Best brandsAwareness

  • Which moisturisers do dermatologists recommend for dry skin?

    RecommendationsAwareness

  • Fernvale Skincare vs Rival A: which is better for acne?

    ComparisonDecision

  • Where can I buy fragrance-free sunscreen online?

    Where to buyDecision

Sample · a question set, tagged by topic

↑ written for your market

Step 02 · See who AI names

Who does AI recommend instead?

What we check in every answer

“Is the brand named? In what place? In what tone?”

Fernvale Skincare

Sample data
  • Perplexity46% named
  • Claude38% named
Position
2.3

average place when named

Sentiment
71

tone, out of 100

Sample · named in, by assistant

↑ each assistant on its own

Step 03 · Fix what holds you back

A ranked list of fixes.

What we find

“Pages AI can’t read, sites it trusts instead of yours, and facts it gets wrong.”

Action plan

Sample data

  1. HighLet AI bots read your pricing page

    On your own site · could help win 14 missed answers

  2. MediumGet listed on a review site AI trusts

    On other websites · could help win 9 missed answers

  3. LowAdd product details as structured data

    On your own site · could help win 4 missed answers

Sample · the action plan, ranked

↑ on your site or on other sites

Step 04 · Track what changed

Check again. See what moved.

After a fix

“Did the answers change?”

Automatic monthly runs: Soon

Fix log

Sample data

  • New page: sunscreen guide

    Can’t tell yet

    Named 38% → 44% (± 9)

  • Pricing page now readable by AI bots

    Up

    Named 21% → 39% (± 8)

A change after a fix is not proof the fix caused it.

Sample · the fix log, before and after

↑ we say when we can’t tell yet

What you’ll see

See what AI cites, and what it gets wrong.

Sources · See what AI cites

See the sites AI trusts.

Every answer cites websites. We list them, group them by kind, and show which ones AI uses when it does not name you.

What we ask

“Which websites does AI cite when it doesn’t name us?”

Most cited when you are missing

Sample data
  1. A review siteReview site38%
  2. Rival A’s blogCompetitor31%
  3. A forum threadUser-generated22%
  4. Your own siteYour site4%

Your share of all citations: 6%

Sample · sites cited in answers that missed you

↑ your own site is barely cited

Verification · Check every claim

Is it true? We look it up.

We pull out each claim AI makes about you and check it on the live web, official sources first. Only an official source can mark a claim wrong.

What we ask

“Is this claim true? Show me the source.”

Claims about Fernvale Skincare

Sample data

  • “Returns are free within 14 days”

    Wrong

    Official source: the returns page says 30 days.

  • “All products are vegan”

    Correct

    Official source: the ingredients page agrees.

  • “Ships within two days everywhere”

    Couldn’t verify

    No official page found.

Sample · claims, checked against official sources

↑ can’t find it is not the same as wrong

AI hallucinations · What it gets wrong

Spot what AI gets wrong about you.

AI sometimes states things about your brand that are not true. We group the wrong claims, show how often they repeat, and link the official page that says otherwise.

What we ask

“What does AI say about our returns policy?”

We find the wrong claims and tell you what to fix. We cannot stop an assistant from repeating a mistake.

Wrong claims, most repeated first

Sample data

  1. 7of 40 answers

    “Returns within 14 days”

    The official page says 30 days.

  2. 4of 40 answers

    “Not sold online”

    The official page links the online shop.

  3. 2of 40 answers

    “Founded in 2012”

    The official page says 2016.

Sample · wrong claims, ranked by how often they repeat

↑ fix it at the source

Key features

Turn AI answers into a plan you can act on.

Find the questions that matter, track where you stand, and know what to fix next.

Set up your questions

Everything starts with the questions your buyers ask. We write them from your website, or you add your own.

Tracked questions

Sample data

Add a question Import a CSV

What are the best vegan skincare brands?

Tags
Best brandsAwareness
Country
Your market
Named in
42%
Sample · a question with its tags

Find what you are missing

See the topics where AI rarely names you, and add suggested questions. Nothing runs until you accept it.

Suggested questions

Sample data

  • Which sunscreens work best under make-up?

    Never named

    Add

  • What is a good skincare routine for teenagers?

    Rarely named

    Add
Sample · suggestions from your gaps

Add your rivals

See how you rank against the brands that matter. We also point out rivals you forgot.

Rivals

Sample data

  • Rival A

    Named in 55% of answers

    Tracking

  • Rival E

    We spotted it in 6 questions

    Track
Sample · rivals you track

Choose your AI assistants

Track the assistants your buyers use, and read every answer.

Assistants

  • Perplexity
  • Claude
  • ChatGPT
  • Gemini

Recent answers

Sample data

  • Which face wash suits oily skin?

    Perplexity · 3 sources · named

  • Is natural skincare worth the price?

    Claude · 2 sources · not named

Sample · assistants and answers

Find the sites behind the answers

Spot the pages AI cites, sorted by kind, and see where you could get mentioned.

Cited sites

Sample data
SiteKindCited in
reviews.exampleReview site38%
rival-a.exampleCompetitor31%
forum.exampleUser-generated22%
yourbrand.exampleYour site4%
Sample · cited sites, by kind

Act on what you find

Get a ranked list of fixes, on your own site and on other websites.

Next steps

Sample data

  • A review site AI trusts doesn’t list you

    Get listed there

  • A forum thread keeps coming up

    Join the conversation

  • Your pricing page needs JavaScript

    Make it readable for AI bots

Sample · your next steps

Find out what AI says about your brand.

Start a free trial

FAQs

Answers to the most common questions about AI search and Opal AEO.

  • People now ask AI assistants what to buy. The assistant searches the web and writes one answer, often naming a few brands. If your brand is not named, that buyer may never hear of you.

Talk to sales

Tell us a little about you and what you want to track. We will get back to you.