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Opal AEO

Actions

Fix what holds you back, then see what changed.

A ranked list of what to do, from the answers in your own check. You make the changes, and the next checks show what moved.

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Your action plan

Sample data
  1. 1

    Publish a page comparing your prices

    High

    On your own site · Could help win 14 missed answers

  2. 2

    Get reviewed on the sites AI cites most

    Medium

    On other websites · Could help win 9 missed answers

  3. 3

    Add clinical test results to your product pages

    Low

    On your own site · Could help win 5 missed answers

Sample · ranked by what it could win

↑ start at the top

Offer gaps · Your own products

You sell it. AI doesn’t know.

Some questions ask for something you really offer, and AI still leaves you out. We match the questions you missed against the products on your website, so you can see the easiest wins.

The question it answers

“What do we sell that AI never links to us?”

You offer it, AI doesn’t connect it

Sample data
  • Which sunscreen works best under make-up?

    AI never named you. You sell: Daily Sun Cream

  • What is a good night cream for dry skin?

    AI never named you. You sell: Overnight Repair Cream

Sample · questions matched to your products

↑ the easiest wins are here

Fix log · I did this

Done something? Note it.

Press “I did this” on any action, or record any change of your own: a new page, a technical fix, a mention on another site. It takes seconds, and it is what makes the comparison possible.

The question it answers

“What did we change, and when?”

Record a fix

Sample data
What you changed
Published a page comparing our prices
The day
12 October
Kind of change
New page
Questions it aims at
3 questions from the action plan

Record this fix

Sample · the form starts with the action filled in

↑ a date is all it needs

Before and after · Did it work?

A plain “can’t tell yet” when that’s the truth.

Each fix is compared on the newest check before it and the newest check after it, on the same questions and assistants. It says Up or Down only when the change is bigger than the range.

The question it answers

“Did that page we wrote make any difference?”

A change after a fix is not proof that the fix caused it: AI answers also change on their own, and other things change at the same time.

What changed after each fix

Sample data
  • Published a page comparing our prices

    Up

    Up 14 points (38% before, 52% after), more than the ±9 point range.

  • Added answers to the delivery page

    Can’t tell yet

    Up 3 points, inside the ±9 point range.

  • Got listed on a review site

    Waiting for a check

    We compare once a check has run after it.

Sample · each fix, compared like with like

↑ no made-up wins

Straight answers

What we do, and what you do.

  • You make the changes

    We show what to fix and why. Your team, or whoever runs your website, makes the change. We don’t touch your site.

  • Results take time

    Search engines can take days or weeks to read a new or changed page, so a check soon after a fix may not show it yet.

  • Nobody can promise an outcome

    We can’t say an action will get you named. “Could help win 14 missed answers” is the size of the opportunity, not a forecast.

  • Every action comes from your check

    The plan is written from the questions you missed, the sites cited instead and what your website offers, not from a general checklist.

Questions

  • Do you make these changes for me?

    No. We are a measuring tool: we show what to fix and what changed after you fixed it. You or your team make the changes.

  • How are actions ranked?

    By priority first, then by how many missed answers each could help win. Each is marked as a change on your own site or on other websites.

  • What if I fixed something before I started?

    Record it with the day you made it. It is compared with the checks on either side of that day, once there is one before it and one after it.

  • What does “can’t tell yet” mean?

    The score moved by less than its range, so the change could be chance. We say so instead of calling it a win.

Find out what AI says about your brand.

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Talk to sales

Tell us a little about you and what you want to track. We will get back to you.