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Opal AEO

Brand Perception

Learn what AI says about you.

See what AI says about you, and whether it gets your facts right.

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What AI says you are known for

Sample data
  • Gentle on skin46%
  • Vegan38%
  • Good value21%
  • Natural ingredients17%

Share of the answers that name Fernvale Skincare

Sample · the qualities AI gives your brand

↑ this is how buyers first meet you

Known for · Compared

See where the leaders beat you.

We read each answer for the qualities AI gives you and your rivals, then show the ones it gives the leaders much more often than you.

The question it answers

“What do they have that AI doesn’t say about us?”

Where the leaders beat you

Sample data
  • Clinically tested

    You
    6%Rival A
    44%
  • Dermatologist recommended

    You
    9%Rival A
    37%
  • Long-lasting results

    You
    12%Rival A
    29%
Sample · a quality the leader has and you don’t

↑ worth a page on your site?

Objections · Reasons against

Hear the case against you.

When AI gives a reason not to choose you, we group it with the others like it, count the answers, and show the websites those answers cited. Now you know where it comes from.

The question it answers

“Why would AI talk a buyer out of us?”

The reasons AI gives against you

Sample data
  1. 9answers

    A smaller range than its rivals

    A review siteA skincare magazine

  2. 6answers

    Harder to find in shops

    A forum thread

  3. 4answers

    Costs more than similar brands

    A review site

Sample · grouped, with the sites behind them

↑ start with the most repeated

Facts · Your own sheet

Does AI get your facts right?

Write down your real prices, plans and rules, or draft them from a page of your site and correct them. We compare every answer that names you with that sheet.

The question it answers

“Is AI telling buyers the right price?”

To check claims against official sources on the live web as well, see Verification.

Checked against your fact sheet

Sample data
31
Correct
5
Wrong
8
Not in your sheet

Your fact

Returns are free within 30 days

What AI said instead (7 times)

“Returns are free within 14 days”

Sample · what AI said, against what you told us

↑ only you know the real price

Straight answers

What this can and can’t tell you.

  • These are real answers

    Everything here is read from the answers AI really gave in your check. You can open them and read the words for yourself.

  • A small check gives a rough picture

    If AI named you in only a few answers, there is little to read. A sentiment score needs at least five answers before we show one.

  • We can’t change what AI says

    We show you what it says and where that seems to come from. Changing it means changing what the web says about you, and that takes time.

  • “Not in your sheet” isn’t “wrong”

    If AI mentions something your fact sheet doesn’t cover, we say so and leave it there. We don’t guess.

Questions

  • How do you know what AI thinks of my brand?

    We don’t know what it thinks. We read what it says: the qualities it names, the tone it uses, whether it recommends you, and the reasons it gives against you, across many answers.

  • What is sentiment?

    A score from 0 to 100 for the tone AI uses when it names your brand: 100 if every answer is positive, 50 if neutral, 0 if negative.

  • Do I have to write a fact sheet?

    No. Everything else works without one. Add it when you want AI’s answers compared with your real prices, plans and rules. You can draft it from a page of your own site and then correct it.

  • How do I fix what AI gets wrong?

    Fix it at the source: your own pages and the websites AI cites. The Actions page ranks what to do first, and we can’t promise an assistant will stop repeating a mistake.

Find out what AI says about your brand.

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Talk to sales

Tell us a little about you and what you want to track. We will get back to you.